- Competitor list
- Up to 10 competitors with their domains: Add competitor, Edit, Remove (type the name to confirm).
- Brand discovery and sentiment
- Turns on the evaluation that reads the sentiment of each brand and the type of each source, and suggests competitors found in comparable answers, with the evidence, for you to add.
- Checking names that are also common words
- When a monitored name is also an ordinary word (Apple, Conversion), the text settles most mentions for free; the rest go to a decision model, a fraction of a cent each, and count only once it says they name the brand. Monthly limit: US$ 1 by default; you can set any amount or Unlimited, and 0 stops the checks. Past 80% the block warns. When the limit runs out, nothing more is asked: the mentions that need the model wait, not counted, until next month or a higher limit, and the block says how many wait. Without a model key nothing is spent and these names count as the text finds them.
- Your own brand
- Your brand is checked the same way, more strictly: it is asked twice in different words, and a mention still in doubt is read again in full. A mention is left out as another business with the same name only when two AI models from different makers agree, each quoting the answer; when they disagree, it waits for a review and does not count until then.